VentureMedia
Television and Digital Direct Marketing
Over 80% of Our New Television Clients
Have Achieved Financial Success
That's 10 times higher than the industry average!
Three of our clients have had Initial Public Offerings (IPOs) and several other clients have been acquired by Fortune 500 Companies or larger financial firms, generating more than $500 million for their shareholders.
Successful national television campaigns create explosive sales growth and increased profitability, which have helped our clients increase the equity valuations of their companies by over $5 billion.
Our clients' investment in television direct advertising has driven over $10 billion in revenues across multiple channels of distribution, including television, online, retail, catalogs, wholesale, kiosks, etc.
As our client’s businesses continue to expand, they have been able to raise over $250 million in new funding from Venture Capital and Private Equity institutions to support their growth.
Client Profiles
Blending Experience and Data Analysis to Build Powerful Brands
Our DRTV campaign was ranked #1 in the U.S. over two years and dramatically reduced new customer acquisition costs. In the year leading up to its IPO, annual revenues rose 52% to $220 million and earnings increased fivefold. Rosetta Stone was transitioned from a boutique business into the #1 Language Learning company and a nationally recognized brand. The company's IPO raised over $112 million.
After investing approximately $2 million in unsuccessful TV campaigns with a previous agency, we were brought in to create a brand-new DRTV campaign for national television. We launched what would be one of the most successful campaigns in DRTV history. The company grew from $40 million to an excess of $1.2 billion in annual revenues and ended up acquiring a competitor to become the largest bedding company in the world with over $2.5 billion in annual revenues. Its IPO raised $262.5 million.
We were engaged to launch the company on national television to rejuvenate sales growth, which had plateaued for several years. Our DRTV campaign reignited sales growth and more than doubled revenues over the next couple of years to approximately $200 million annually. CustomInk was able to raise $40 million in capital and continue to build to build their industry-leading customized apparel platform with projected revenues of $400 million annually.
We developed a new DRTV campaign that expanded Neat's target audience from small businesses to everyday consumers. Following the launch of our DRTV campaign, Neat's annual revenues grew to over $100 million and generated approximately 2 million new customers. Neat was named to the Inc. 500 Fastest Growing Companies for three consecutive years, and was the winner of the Deloitte Fast 50.
In order to continue to significantly expand its revenues from $100 million, we developed and executed a new marketing strategy and national TV advertising campaign. Following the launch of our DRTV campaign, annual revenues grew to $184 million the first year and $246 million the second. In the following year, Select Comfort went public, filing its Initial Public Offering.
Other Clients
In addition to the previous profiled clients, Venture Media has provided its television direct response, online expertise and marketing services to numerous nationally recognized clients in the health and beauty category, home and housewares industry, legal and financial services, fitness industry, collectibles space and other companies expanding their unique products/services businesses.
Our Approach
As you may have experienced with your own business, success is often the result of being able to differentiate your product/service in the marketplace, followed by precise execution of your business model. We strive to incorporate these same two principles into our own business, and we measure our results by the financial performance achieved by our clients.
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For over 25 years, we have approached the television direct marketing industry in a very unique and strategic way. This has allowed us to differentiate our approach in the market as well as structure our business in a way that facilitates precise execution of our client’s strategy. The results are the quantifiable, and unmatched, financial performance of our clients.
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If you would like to read more about some of the details of our business model and operating philosophy, please Click the links below. If you would like to set up a call to discuss the particular aspects of your project, please go to our Contact Page below. We look forward to speaking with you and answering your specific questions.
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Brian Fraidin
Chief Executive Officer
KEYS TO SUCCESS
When advising potential new clients about the intricacies of the television direct response industry, they each eventually ask the following question -- What are the chances our project will be financially successful on television? It’s probably the most important question they ask, and although there are several factors that go into the correct analysis, the primary two factors are: (a) what differentiates their product/service from the competition, and (b) what price are customers willing to pay for their product/service?
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Being able to properly answer these two questions requires years of experience in the areas of strategic planning, competitive analysis, financial analysis, customer purchasing behavior, and other critical business disciplines. Most agencies simply have limited or no formal knowledge in these areas of business and therefore do not properly factor them into analyzing the potential success of your national advertising campaign.
BEATING
THE ODDS
What is the fundamental reason why less than 10% of new television campaigns succeed financially? The answer is simple: most products/services don’t have the essential business elements necessary to succeed on national television. However, few agencies have the expertise to evaluate whether your product/service will, or will not, succeed. Unfortunately, even if they believe your campaign will not succeed, as a general rule they will not inform you, as their main objective is to invoice you for their services.
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In contrast, the reason why over 80% of our new television campaigns financially succeed is that we have the business expertise and experience to identify why most projects will fail on national television. We then take the time to explain to potential clients why their project is likely to fail, and gracefully decline the new assignment.
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As a result of our initial strategic evaluation process, when a new client and Venture Media do agree to move forward together to launch a new campaign, the financial results almost always financially outperform in the marketplace.
SETTING
EXPECTATIONS
If you decide to pursue a business relationship with Venture Media, here is what you can expect from us.
1. We will make every effort to run each material campaign decision through an analytical and financial prism, and then discuss with your team our conclusions.
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2. We will help you to identify the underlying challenges that may prevent your project from succeeding, and then work with your team to develop possible solutions.
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3. We will walk you through the details and explain why achieving financial success is about more than just producing pretty commercials and buying television media time.
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If you would like to learn more about our approach to the television and digital direct response marketing, and how we might market your product/service, we would welcome the opportunity to talk with you.
Types of Clients
We structure our unique performance-based agreements with our clients based on where they are in their business cycle. Clients typically fall into one of these three categories. Since each project has its own individual requirements, we will customize a relationship that fits your needs.
ENTREPRENEURIAL
Earlier stage revenue companies may require extensive time to evaluate the application of their business model to a national advertising platform.
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Exponentially growing your company's revenues over 1-3 years will create business challenges, such as (a) scaling your operations, (b) growing your staff and infrastructure, (c) developing marketing efforts across multiple distribution platforms, and (d) upgrading your financial and reporting systems.
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Many companies also need to raise capital to support their growing businesses. Unlike your traditional advertising agency, we provide our early-stage clients with critical business expertise as well as access to capital to test and grow their marketing campaigns.
GROWTH STAGE
With annual revenues of $5-$75 million, you have already successfully demonstrated customer acceptance of your product/service. If you have not successfully expanded into national television advertising, you may be evaluating whether you can scale your company to $100, $250, or $500 million in revenue.
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Our analysis shows that only about 1 in 5 of these growth-stage businesses will succeed on national television. Helping potential clients properly evaluate this decision is often the most important advice we provide to any company. Before you spend the time and money to develop, test, and launch a national television campaign, it is critical to determine if your business model will financially perform in the marketplace.
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We can assist you in this analysis, and if the results are encouraging, we typically invest along with our clients. That is one of the main reasons why 80% of our client campaigns succeed.
ESTABLISHED BRAND
If you are currently spending over $5 million in television annually, you may be: (a) wondering if you are paying too much for media; or (b) starting to see your CPL increase and advertising effectiveness decline; or (c) wanting to better understand how the television advertising marketplace works.
Questions you should be asking are: (1) Why do most agencies have an inherent conflict of interest with their clients? (2) How do some agencies purchase television media for significantly lower costs on a consistent basis? (3) Why does your campaign generate better performance during specific times of the year? (4) Does your agency provide you with actionable insights to improve your media buying decisions?
We welcome the opportunity to discuss these topics with you and explain how you can drive down your acquisition costs and save at least 25% on your media expenditures, while still growing your business.
Our Services
We offer five types of business services which are typically provided as a bundled package. Based on your specific project demands, we can customize a relationship to fit your company’s unique business requirements.
Strategic Analysis
Strategic Analysis is the most important step in the campaign process and the primary reason why 90% of our client’s experience financial success. There are many reasons why most television campaigns fail, unfortunately, most agencies don’t understand how to evaluate new projects. Worse, even if they know your campaign will be unsuccessful, they will still spend your money. In contrast, if during our analysis we determine your television campaign will not be financially viable, we will recommend to you not to move forward, and we will explain to you the reasons why, saving you valuable time and money.
Creative Production
For our full-service clients, we will develop the creative concept and provide scripting/storyboarding for their television commercials, including developing the product/service offering. When it comes to production, we can either produce the commercial internally with our own team, or work collaboratively with your production house to execute the creative concept. If our assignment is for media buying only, we will use the current creative commercials and provide additional creative feedback, if requested.
Media Buying
We manage and execute all aspects of the television direct response media buying process including, but not limited to, evaluating media opportunities, trafficking commercials, placing media orders, tracking and reporting results, projecting media performance, assisting with budgeting requirements, reconciling station invoices and payments, and providing clients with a clear understanding of how television media marketplace works.
Campaign Management
We will help coordinate the interaction between your marketing teams and third-party vendors; provide guidance for customer service; work closely with your financial team to budget and project the financial requirements for your campaign; and assist with estimating inventory and labor needs for your products/services. Things move very quickly due to the explosive growth associated with a successful television campaign. And we have the hands-on experience to help guide our clients through this exciting and often stressful process.
Project Financing
We often participate financially in our client's television campaigns. As each project is unique, financing requirements vary based on where each company is in the life-cycle. We have worked with new start-ups and with clients who have completed private equity financings of greater than $25 million, and all types of clients in between. Once we conclude that your campaign has a very good chance of financial success, we welcome the opportunity to discuss how we might participate financially.
CONTACT US
For an Initial Project Evaluation or Just a Quick Chat